A Joseon royal shrine housing the Eojin (portrait) of King Taejo Yi Seong-gye, who founded the Joseon Dynasty. Located at the entrance of Jeonju Hanok Village, it is an elegant humanistic course where you can stroll in Hanbok and feel the royal dignity amid the old trees surrounding the ancient main hall.
The largest Hanok preservation district in Korea, with over 700 traditional Hanoks, and designated as an International Slow City. Key attractions like Gyeonggijeon and Jeondong Cathedral are clustered within a 5-10 minute walking radius, and Hanbok rental shops are everywhere, allowing for a fulfilling 'photo-of-a-lifetime' tour.
The only Starbucks Reserve store in the Honam region, with an impressive exterior that preserves Hanok architectural style. From the 3rd-floor window seats, you can see the panorama of Jeondong Cathedral and Hanok Village roofs, known as a 'view spot.' Its location at the entrance of Hanok Village makes for a short itinerary.
Opened in 1952, this is the original Jeonju Bibimbap restaurant, run by the same family for three generations. They use self-made sesame oil and red pepper paste. Recognized for its taste by the Michelin Guide, it is an essential gourmet visit in Jeonju.
A representative traditional market in Jeonju that has continued since the Joseon Dynasty, famous for its 2nd-floor youth mall 'Cheongnyun-moll' and the night market held every Friday and Saturday. With various foods like the famous blood sausage and bean sprout soup, it is a popular gourmet course for families and groups.
Located right next to Hanok Village, this is Jeonju's rising hot spot where old cinema district alleys have been reborn as a street of unique retro-style cafes and accessory shops. You can leave with distinct 'photos-of-a-lifetime' using interesting props in alleys where tradition and hipness coexist.
The only remaining southern gate of the four gates of Jeonju Eupseong Fortress from the Joseon Dynasty. First built in 1734 and reconstructed in 1768 by Governor Hong Rak-in, it was named 'Pungnammun' and designated as Treasure No. 308 in 1963. It features a unique gatehouse structure where the 2nd floor is significantly narrower than the 1st. Located at the entrance of Jeonju Hanok Village, it is popular as a photo spot in the evening when illuminated.
Pass through Pungnammun, the only remaining gate of Jeonju Eupseong, feel the Joseon royal dignity at Gyeonggijeon (housing King Taejo's portrait), stroll through Jeonju Hanok Village with 700 Hanoks while wearing Hanbok, and look down at the Hanok Village from a Hanok-style Starbucks.
Have a hearty meal at the original Jeonju Bibimbap restaurant run for three generations, explore the lively Nambu Market with its youth mall and night market, and leave with 'photos-of-a-lifetime' at Gaekridan-gil, full of retro sensibility.